Texans are among the world’s biggest spenders on the subscription platform OnlyFans, with residents in Dallas, Houston and Austin all placing in the top 20 cities globally, according to newly released spending data for 2025.
The report shows the United States leading the world with more than $2.6 billion in total user spending this year, and the three largest metro areas in Texas accounting for some of the highest city-level totals in North and South America.
The ranking reflects individual customer purchases rather than any spending by city governments or institutions. Houston and Dallas both placed near the top of the list for total money spent by residents, while Austin followed not far behind. The data offers a snapshot of how widely the platform is used across major U.S. markets and highlights Texas’ significant share of the country’s overall activity on the site.
OnlyFans, founded in 2016, allows creators to sell subscription-based content directly to users. The platform has grown rapidly in recent years, becoming a major marketplace for adult content as well as a source of income for influencers, fitness instructors, musicians and other online creators. The new report underscores the scale of the platform’s user base in Texas and its continued growth across major metro areas.
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