The Los Angeles Rams donated $5 million to a new fundraising initiative to provide local residents with free tickets to the 2028 Olympic Games, LA28 officials announced Thursday.
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The Rams donation will be celebrated this weekend on the field at the team's Sunday Night Football matchup against the Tampa Bay Buccaneers, which will be broadcast on NBC and Peacock. Prior to kick off at SoFi Stadium, the Rams will make an official check presentation to LA28, marking the beginning of the ticket initiative.
LA28 officials encouraged individuals, organizations, sports teams, philanthropies and other partners to participate in the effort, funding ticket donations that will go directly into the hands of local organizations that will then be distributed within their communities.
"The 2028 Olympic and Paralympic Games are for everyone. This program is about making sure that the people who live, work and contribute to the spirit of Los Angeles can access the Games taking place in their hometown," Casey Wasserman, chairperson and president of LA28, said in a statement.
"We're incredibly thankful to Stan Kroenke and the Rams for being the first to step up for the people of their city. This is true partnership in action, and we look forward to welcoming others for this meaningful initiative," Wasserman added.
Early access to LA28 tickets will go on sale in 2026. Single tickets start at $28.
More information on the local pre-sale will be released next year. Interested parties can sign up at LA28.org for the latest news.
SoFi Stadium will co-host the Olympic Opening Ceremony and host the Paralympic Opening Ceremony. The stadium was built by Rams owner and chairman Kroenke, and it will serve as the anchor of his 300-acre Hollywood Park development.
The stadium will be converted into the largest Olympic swimming venue in history. Hollywood Park Studios, which is currently under construction, will serve as the host site of the International Broadcast Center for the LA28 Games as well.
"When Stan Kroenke built SoFi Stadium and Hollywood Park, it was with the goal of bringing the biggest global events in sports and entertainment to Los Angeles, with a strong belief in the positive impact they could have on communities all across the region," Rams President Kevin Demoff said in a statement.
"LA28 shares the vision of using sports to lift up Los Angeles as well as bridge the world. We are honored to team up with the team to kick off this program which will give thousands of Angelenos who otherwise might not get to attend the Games an opportunity to experience it first-hand," Demoff added.
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