NFL's Saints rebrand stadium as Caesars Superdome

Naming agreement in place for the next 20 years
The exterior view of the Mercedes-Benz Superdome is seen prior to the Allstate BCS Championship on January 8, 2012 in New Orleans, Louisiana.
Mercedes Benz Superdome Photo credit Chris Graythen/Getty Images

Las Vegas, NV (KXNT/PR Newswire) - The New Orleans Saints and Caesars Entertainment have announced the formation of a 20-year, exclusive naming-rights partnership that rebrands New Orleans' downtown stadium as the Caesars Superdome.

Caesars Superdome will host all Saints home football games, and Super Bowl LIX to be played in February 2025. The building will also host the 2022 NCAA Men's Final Four, the annual Sugar Bowl and College Football Playoff contests, a variety of concerts and hundreds of other annual events including Essence Festival, the Bayou Classic football game between Grambling State and Southern University, the New Orleans Bowl and the Louisiana State High School Athletic Association Football Championships.

"All of us at Caesars are proud to be part of New Orleans' vibrant culture. We understand that the Superdome is more than an iconic venue, it's the symbol of a resilient and innovative community," said Tom Reeg, CEO of Caesars Entertainment. "We've had a strong relationship with the New Orleans Saints for nearly two decades and we are thrilled with the opportunity to strengthen it and celebrate our commitment to the city, the state, and the entire Gulf Coast region."

The Caesars Superdome has housed the Saints since 1975. The naming rights agreement include the opportunity for Caesars Entertainment branding on the exterior of the facility, as well as stadium signage and other unique displays inside the stadium.

Mercedes-Benz USA held the naming rights to the stadium since 2011.

Featured Image Photo Credit: Chris Graythen/Getty Images