Martino Cartier founded the nonprofit Wigs & Wishes, which provides free wigs to women undergoing chemotherapy.
"We provide about 25,000 in the U.S. alone," he proclaimed.
"I don't know what to say other than it is life-changing for me, being a part of this charity."
To help raise money for Wigs & Wishes, Cartier recently partnered with entertainer Paula Abdul, who hosted their fundraising gala last year, on a new curling iron – the "Forever Your Curl."
"This curling iron has a motor that sucks in cold air through the back of it, and blows cold air out the barrel where the hair comes out," he described. "So not only does it heat up your curl, but the second your hair comes out, it cools it."
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A portion of the proceeds from the curling iron will go to the charity.
More information about Wigs & Wishes is available at their website.