West Philly market pops up on 52nd Street just in time for the holidays

The Enterprise Center opens its first Black-owned holiday pop-up market on the historic corridor
Daria Williams with The Enterprise Center that organized the Black Holiday Pop Up in West Philly
Photo credit Shara Dae Howard / KYW Newsradio

PHILADELPHIA (KYW Newsradio) — A pop-up market is bringing some holiday cheer to West Philadelphia this season.

The Enterprise Center opened its first-ever Black-owned holiday pop-up market at 24 South 52nd Street, near Chestnut and Ludlow streets.

It's a combination of “department store and local market,” with more than 40 businesses participating, said Daria Williams, one of the organizers.

Items from Black businesses and creators, including jewelry, candles, art, home goods, clothing and hair and body care products, will be available for purchase until Jan. 15, 2023.

Because 52nd Street is a long-standing West Philly corridor of predominantly Black-owned businesses, Williams felt the shop would help revitalize the area.

“We wanted to keep that vibrant here and alive here on 52nd Street,” Williams added.

To kick off the holiday season, they will be participating in Black Friday and Small Business Saturday, offering 10% off everything in the store.

“It’s a one stop shop for your holiday needs,” Williams said.

Featured Image Photo Credit: Shara Dae Howard