· Swifties are officially in detective mode again—and this time, the case is the 2025 American Music Awards.
· Taylor Swift’s online store is dropping what fans are calling major Easter eggs.
· The site’s menu spells out “AMAs”—Apparel, Music, Accessories, Sale—and there are exactly 12 items, marked 26% off.
· Fans think it’s no coincidence—Taylor’s next album would be her 12th, and the AMAs fall on May 26th.
· Then Taylor Nation posted this on X: “And our town, it looks so sMall from wAy up here.”
· The capital letters? Yep—AMAs.
· One fan said it best: “Her store spelling out AMAs, 12 items on sale for 26-percent, TN capitalizing a caption to spell out AMAs…guys…THESE ARE EASTER EGGS.”
· Taylor loves a dramatic reveal, and with her history of announcing surprise albums at award shows… fans are bracing for impact.