What’s Trending: Thursday, August 5th, 2021
#Jeopardy
o The search for Alex Trebek’s replacement may be coming to an end.
o According to Variety, executive producer Mike Richards is reportedly in “advanced negotiations” to host the show permanently.
o They say Sony Pictures Television was impressed with Richards’ “easy on-air manner” after joining the show last year.
o A source close to the situation cautioned that there’s no certainty that the sides will close a deal and that other candidates remain in the mix, although Richards is clearly the front-runner.
o Trebek has been the face of Jeopardy for 35 years and 18,000 shows.
#Rihanna
o She is now officially a billionaire.
o The singer, whose real name is Robyn Fenty, launched cosmetics company Fenty Beauty in 2017 and it’s the reason she’s a fashion powerhouse.
o Forbes today estimates she’s now worth one-point-seven billion dollars.
o That makes her the richest female musician in the world and second only behind Oprah Winfrey as one of the richest female entertainers.
o RiRi now owns 50-percent of Fenty Beauty, as well as a stake in lingerie company Savage x Fenty.
#TikTok
o The app is trying something new!
o It launched a small pilot test of TikTok Stories in various countries outside the U.S.
o These would be similar to Snapchat and Instagram stories.
o According to a company rep, they may not become a permanent feature after testing.
o Last month, TikTok tripled the length of videos that people can share in a single post, from 60 seconds to three minutes.
#Ikea
o They will be releasing a candle that smells like their Swedish meatballs.
o The candle is called Huvudroll that smells like the delicacy that are available at many of the chain’s locations.
o The candle is part of an Ikea Store in a Box package aimed at recreating the sensory experience of visiting a store.
o They will offer the package, meatball candle included, as part of a sweepstakes celebrating the 10th anniversary of its U.S. Family Program, a free loyalty program which gives participants special offers and rewards.
o They didn’t specify what else is in the Store in a Box, other than saying it will contain some of the most recognizable piece of an Ikea store.
o The Store in a Box sweepstakes kicks off Aug. 6 and runs through Aug. 22.