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Couples ditch diamond rings in favour of WATCHES as searches for engagement timepieces rise by more than 40%

kat simons

"With traditional weddings taking a hit because of the pandemic and people opting for smaller, more quirky ceremonies, it seems that engagements are evolving too, with a surge in popularity of watches instead of diamond rings.

Global fashion shopping platform Lyst revealed in its Wedding 2021 Report a 42 per cent increase in searches for 'couple,' 'engagement' and 'wedding' watches, and predict a rise in sales of upmarket timepieces.


Morgan Le Caer, who is a content lead at Lyst, spoke to Refinery29 about the trend, saying: 'This season, more couples have been forgoing traditional rings as engagement presents, instead opting for gender-neutral watches.'"