Hershey’s planning first price hike on seasonal holiday candy since 2014

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By , RADIO.COM

Chocoholics may have to dig a little deeper into their pockets next holiday season to get their sweet fix.

The makers of beloved Hershey's chocolates are planning to raise the price of their seasonal candy offerings this year.

In a recent interview with Bloomberg, Hershey’s CEO Michele Buck said that the company plans to raise prices on mini chocolate bars, Kisses and seasonal shapes for their 2021 holiday season, according to Delish.

The outlet reports that this is the first time the company has increased the price of the treats since 2014.

Buck has not said exactly how much the chocolate candy will increase its price by, but to expect the hike in amount at your local store.

In a recent interview with CNBC, Buck made an interesting connection between Hershey’s treats and coronavirus.

“This past year, we noticed that wherever COVID case counts were elevated, we were seeing increased sales of s’mores ingredients and then we were able to use that case count trajectory as a foreshadow of where we should focus some of those efforts and build displays and put media in those markets," Buck told the outlet.

Delish predicts that the relationship between COVID cases and s’mores may be due to the increased effort to partake in outdoor activities to reduce the spread of the virus.

The candy company has also seen an increase in demand for things like seasonal candy, as people are stuck inside and looking for ways to spice up smaller celebrations.

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