Going to movie theaters to see a film for the first time is something many cinephiles cherish. The huge screen, loud sound, popcorn bucket, audience reaction -- it all makes for a still unique experience.
However, the one knock theaters have dealt with in recent years is the increase in ticket prices. Sadly, prices have continued to go up, and now AMC Theaters has announced ticket prices for one of the year’s most anticipated films will be even higher.
After months of anticipation, Warner Bros.' blockbuster, "The Batman," is only a few days away from its U.S. premiere. However, some moviegoers will be paying a bit more than expected to see it, as AMC has reportedly chosen the film as the starting point to experiment with “variable pricing.”
This means prices will change based on a film’s demand. Viewers of "The Batman" will have to pay an extra $1.50 to see the film, according to UPROXX.
While many will be disappointed by the price increase, AMC CEO, Adam Aron, claimed it is something they have done before in other countries.
“Indeed, in Europe we charge a premium for the best seats in the house," said Aron, "as do just about all other sellers of tickets in other industries — think sports events, concerts, and live theater, for example."
Except this particular entrance fee is not for the "best seats," but for the whole show. While early reviews imply fans may be temporarily okay with the price hike, it will be interesting to see if AMC viewers will continue to go along with the practice.
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