These days its hard to maintain your celebrity without some aspect of social presence. That said, there are those lucky few that have no need, and Kendrick Lamar is one of them.
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Not a major fan of the spotlight that comes with his profession, Kendrick takes certain measures to make sure that his persona is all about the art he puts out. Revealing in a rare and recent cover story for Citizen Magazine, Kendrick, “If I feel I have to remove myself, I just remove myself. Because I’m so invested in who I am outside of being famous, sometimes that’s all I know.”
He continued, “I’ve always been a person that really didn’t dive too headfirst into wanting and needing attention. I mean, we all love attention, but for me, I don’t necessarily adore it. I use it when I want to communicate something.”
Not interested in fame or projecting any other persona than his true self, “the person that people see now is the person that I’ve always been,” Lamar said. “For me, the privacy thing has never been an issue that I had to carry out with full intention. It’s just who I am. If I feel I have to remove myself, I just remove myself. I won’t complain about it. I won’t cause a big blow-up or a big stir and let the world know that the walls are closing in.”
Another reason for Kendrick’s digital absence, as he explained is because interestingly enough he doesn’t fully understand how to use social media.
“People ask me, ‘man, you’ve never been on social media, you really hate it?’ Bro, I don’t really know how to use it like that to be 100% real with you,” Kendrick admitted.
“I got friends, family, my team, they send me things, so I got good sentiments on what’s going on.”
Check out Kendrick’s Citizen Magazine interview here.