Wu-Tang Clan rapper Method Man is launching a weed brand focused on social equity, according to a new report.
The brand, dubbed TICAL — or “Taking Into Consideration All Lives” — after the rapper’s first solo album, will “aim to tackle racial injustice by offering job opportunities in communities disproportionately impacted by the war on drugs,” the New York Post reported.
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“I’m absolutely thrilled at the prospect of bringing TICAL to New York’s newly legalized adult-use market in 2022,” he said in a statement provided to the outlet. “Our team has worked long and hard to bring the same energy, creativity and equity to this brand that I have to everything I have done throughout my career.”
“I’m particularly excited about TICAL’s focus and leadership in the cannabis space in working with Black, women and minority-owned partners from cultivation to dispensaries,”he added. “We are going to lead by example and ensure that this newly-created market is as inclusive as possible.”
“We can’t right all the wrongs that disparate criminalization of cannabis has done to our communities, but we most certainly can make a down payment on the way forward with social equity, inclusion and full economic participation,” he went on to say.