This Budweiser’s for you!
The iconic American beer company recently unveiled a new, patriotic-themed family of products and TV commercials to honor all those who have made the ultimate sacrifice for the nation.
The new red, white, and blue cans and cases honor the five branches of the American military. With each case sold from May 25 to July 4, Budweiser will donate $1 to Folds of Honor to provide educational scholarships to spouses and children of America's fallen and disabled service members, up to $75,000.
The red, white, and blue camouflage cans are emblazoned with stars, stripes, and custom icons paying tribute to the five military branches. They will debut in a national TV spot, “Taste of Freedom.”
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“This Memorial Day, Bud continues its longstanding commitment to honor those who have fallen fighting for our freedom,” said Monica Rustgi, vice president of marketing for Budweiser in a release. “Now, we also honor a new soldier, who has fallen fighting for our freedom from the global pandemic.”
In addition, the Anheuser-Busch Foundation has donated $500,000 to the American Red Cross in support of military families.
“Since 2011, Budweiser and Anheuser-Busch Wholesalers have donated over $17 million, allowing us to award approximately 3,400 life-changing scholarships,” said retired Air Force Lt Col Dan Rooney, founder, and CEO of Folds of Honor.
Budweiser also created a short film acknowledging the unique circumstances that this year’s Memorial Day presents and to make a statement of support to those who sacrificed their lives for our freedom.
The film notes that this year’s Memorial Day holiday takes on a new meaning during the COVID-19 crisis, as many frontline workers have tragically made the ultimate sacrifice.
The brand has also created the hashtag #TakeTwoMinutes for social media which encourages two minutes of silence this year to remember the fallen. The first is the National Moment of Remembrance at 3 p.m. for fallen service members on May 31, and this year a second at 3:01 p.m. for fallen frontline workers in the COVID-19 pandemic.
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Folds of Honor and Budweiser are also bringing fans co-streaming live concerts on social platforms together with artists on the following dates.
May 25, 7 p.m. CT – Lee Brice
May 26, 7 p.m. CT – Tyler Farr
May 27, 7 p.m. CT – Justin Moore
Reach Julia LeDoux at Julia@connectingvets.com.
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