Disney execs looking into new membership program: report

An exterior view of a Disney store located in the Bayside Marketplace on March 04, 2021 in Miami, Florida.
An exterior view of a Disney store located in the Bayside Marketplace on March 04, 2021 in Miami, Florida. Photo credit Joe Raedle/Getty Images
By , KNX News 97.1 FM

Executives at Walt Disney are reportedly exploring the idea of a membership program that has drawn comparisons to Amazon Prime.

The program, according the Wall Street Journal, would reward people who “spend more its streaming services, theme parks, resorts and merchandise” with discounts or special advantages.

The outlet notes that executives familiar with program have nicknamed it “Disney Prime.”

“Technology is giving us new ways to customize and personalize the consumer experience so that we are delivering entertainment, experiences and products that are most relevant to each of our guests,” Kristina Schake, Disney senior executive vice president and chief communications officer at Disney, said in a statement to the Wall Street Journal.

“A membership program is just one of the exciting ideas that is being explored.”

The outlet also reported that idea has garnered support from Disney Chief Executive Bob Chapek.

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Featured Image Photo Credit: Joe Raedle/Getty Images