Marketing to younger generations breaks away from the traditional methods we've seen used on baby boomers and the Gen Xers. Millenials are one of the fastest growing demographics topping 80 million. Staying on top of trendy and current methods of communication is one of the smartest ways to capture their attention. The landscape changes constantly, which means you need to keep your approach fresh. This can seem daunting, so use these tips to reach a young and expanding audience.
Social media push
If your company is not on social media you are missing out on targeting a very large demographic. Keep in mind that the numbers speak volumes when it comes to those using platforms like Facebook, Instagram, Snapchat, Twitter and so forth. Knowing the level of audience interaction, these platforms offer integration from one another to really sell your product, service and brand. Social media is a platform used by millennials daily.
Think mobile
There's an app for that! Today's use of mobile is indicative of the need to get fast, easy access to content. Cell phones are not only used for calls and text messaging, but also for shopping, navigating, playing music, measuring health, playing games and much more. There needs to be a mobile resource for your customers. These devices are ubiquitous at this point and any business not considering mobile engagement is missing out on a huge opportunity.
Be quick and to the point
These days, curiosity comes with a short attention span in regards to information. When you have a customer's attention, make sure your pitch is on point and clear. Don't confuse this with attention deficiency as customer loyalty can be gained from a captivating and attention grabbing point or product. You need to maintain a balance of what you need to share and what is wanted in a short concise manner. Focus on the benefits of your product or service with a straight to the point pitch.
Content is king
Knowing how to market your business is very important. Bring in all the elements mentioned previously to create interesting branded content. Social media has become a reigning force that has helped businesses reach both customers and potential customers alike as daily use has increased. However, knowing how to present your content on each platform is crucial and your posts should differ dependent on its place. To get your company noticed, be sure to create exciting and informative content while catering to each specific platform.
Collaborate to succeed
The days of the hard sell is in the past. Cultivated with social media and technology, newer generations thrive on collaboration. Major brands have recognized this shift as you see many teaming up with influential bloggers and vloggers so that they can reach a younger demographic. Businesses leverage these collaborations by gifting goods, creating sponsored posts and establishing giveaways, contests and more. Finding the appropriate influencer can take your brand to the next level, improving your chances of thriving in the current market.