Kellogg’s releases new cereal meant to be mixed with water

Cereal
Photo credit Photo Illustration by Justin Sullivan/Getty Images

No worries next time you forget milk at the grocery store!

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Almost everyone has had the experience of pouring a bowl of cereal only to be disappointed by a lack of milk to go with it. Luckily, Kellogg’s has come up with a way to end this misfortune by creating a cereal that is meant to be mixed with water.

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Cereal brand Kellogg’s recently announced they will release new "instabowls" that contain cereal and powder that when combined with water creates milk.

“This can go with you wherever,” said Chris Stolsky, marketing director at Kellogg. According to CNN, the instabowls will come in four varieties: Frosted Flakes, Raisin Bran Crunch, Froot Loops and Apple Jacks.

Kellogg’s has been working on creating a milk-and-cereal bowl for over two years, but just recently figured out how to transform the milk powder into liquid quickly. The new product is now available and being sold for $1.98 per single-serve bowl.

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