You may know someone who has cracked open a cold Natural Light, but are you ready for a different kind of drink?
The 44-year-old brand is trying new things. The product owned by Anheuser-Busch InBev has been known for revealing its spiked seltzers and unique flavors, according to CNN.
Alcohol lovers can now buy boozy popsicles and flavored vodkas.
Natural Light posted a picture of the new boozy treat to its official Twitter page.
The caption reads, “Heard y’all could use a delicious treat today. So we’re dropping our brand new 8% #NATURDAYS FROZEN ICICLES
to do our part. Limited-time only this summer. Tag your frostiest friend.”
“We want to be the preferred alcohol brand — not just for beer — for drinkers between 21 and 30 years old,” Daniel Blake, vice president of US value brands at Anheuser-Busch, said. Blake mentioned how the company wants new “flavorful and affordable options” for drinkers.
The new product is called Naturdays Frozen Icicles. When buying the item, you can try two flavors, strawberry lemonade, and pineapple lemonade. It comes in a 12-pack featuring both flavors and has 8% alcohol.
Blake said that he hopes drink lovers who are “beer reluctant” try the product.
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“People want variety, which is what drives our innovation strategy,” Blake said.
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