Barbie is honoring Women in Music for Barbie 2025 Career of the Year, spotlighting two distinct professions: Musical Artist and Tour Managers. Representing the former category with a doll of her own, is multi-GRAMMY award winning artist, Alicia Keys.
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The doll brand teamed up with Keys, her recording and mix engineer, Ann Mincieli, and their She Is The Music initiative to honor women who chose a career in the music industry, according to a news release announcing the new dolls.
According to Mattel, “The 2025 Barbie Women in Music: Career of the Year set features two distinct industry roles – Musical Artist and Tour Manager – designed to inspire the next generation to explore careers in music, both on stage and behind the scenes.” Because while a doll of you’re favorite music artists is expected, Barbie wants to highlight the role of tour manager, a career in the music industry where women are often underrepresented.
"This year’s Barbie Career of the Year set recognizes the accomplishments of women in music, while shining a spotlight on careers in the industry that might not be as well-known as a musical artist," Krista Berger, senior vice president of Barbie and the global head of dolls at Mattel, said in a statement.
For those unaware, Mincieli is a four-time GRAMMY award-winning engineer and producer, most known for engineering Alicia’s second studio album, The Diary of Alicia Keys, as well as, Keys’ Girl On Fire. Their one-of-a-kind dolls feature a matching “She is the Music” t-shirts will be auctioned off via Bidding for Good, with proceeds benefitting, She Is The Music. The auction, now open to bids, is set to close on March 2.
In addition to celebrating Keys and Mincieli with their very own “She Is the Music” dolls, Barbie also dropped a duo set inspired by women within the music industry, specifically a female music star and a tour manager Barbie.
"Recognizing that only 22% of artists across music charts are female, the Barbie Musical Artist doll celebrates the women leaving their hearts on the stage by performing and singing their own music across genres.” Similarly, the tour manager doll honors the 31% of tour managers worldwide who are women and aims to encourage girls to explore the limitless careers in music, on and off the stage.
Alicia’s doll arrives a month after the brand dropped an Aaliyah Barbie doll as part of Mattel‘s growing Music Collector series. They join an iconic list of musicians who've been honored with Barbies of their own, including Gloria Estefan, Stevie Nicks, David Bowie, Elvis Presley and Elton John.