A new fashion company wants to sell you clothes that don’t actually exist.
Tribute Brand is a design house that specializes in “contactless fashion” and sells futuristic-looking garments that are purely for your online persona.
The brand’s website currently showcases 12 items in various price points. The most expensive piece is the “Zezy” shirt, which gives the appearance of being made of vinyl or plastic and comes in red or neon green, and retails for $699.
A post shared by TRIBUTE BRAND (@tribute_brand) on Jun 19, 2020 at 4:52am PDT
Since these are virtual clothes, purchasing the fashions means they won’t ever physically arrive. Instead, cyber fashionistas with money to burn simply have to upload a photo and the designers will superimpose their creations onto it.
A post shared by TRIBUTE BRAND (@tribute_brand) on Jun 19, 2020 at 4:49am PDT
According to Vogue, the whole process takes three to five hours and then you are free to upload your new other-wordly look to your Instagram and watch the comments and likes add up.
A post shared by TRIBUTE BRAND (@tribute_brand) on Jun 20, 2020 at 6:17am PDT
If you are worried that someone else on your social media feed might have the same virtual outfit, fear not, as the brand only “makes” a certain amount of each item.
A post shared by TRIBUTE BRAND (@tribute_brand) on May 23, 2020 at 3:50am PDT
So if imaginary clothes are your thing, place an order, walk the glamorous red carpet inside your mind, and wait for someone to ask, “Who are you not really wearing?”
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