The Washington Commanders set a franchise game-day record for merchandise sales in Week 1.
Whether it was Carson Wentz's debut or the first look at the new 'Commanders' brand driving sales, Washington surpassed even its 2012 season, which was Robert Griffin III's rookie year (the most memorable season, for the right reasons, since Washington's Super Bowl dynasty), in terms of game-day sales.
The team opened a new 6,200-square foot team store at FedEx Field on Sunday, perhaps enhancing their selling power.
Whatever got them there, what matters now is that they keep winning to keep the momentum going. A 2-0 start to the season might drive this town back into full-blown mania.