Reindeer on the Riverfront

Taking place the Friday after Thanksgiving for over the past 40+ years, The Southern Belle and Erwin Marine Sales have lit up the Tennessee River with extravagantly decorated boats. On shore, thousands gather to get in the holiday spirit with pictures with Santa, seeing real, live reindeer and live music. Free to attend for everyone!

Mark your calendar for November 28, 2025 4pm - 8pm!

FREE to attend and fun for the whole family with live reindeer and Santa on site for free pictures, hot cocoa bar, mini-train rides, face painting/balloon animals, and holiday tunes followed by the annual Lighted Boat Parade and spectacular Fireworks presented by the Southern Belle & Erwin Marine Sales.

Event Activities:
4:00pm - 6:30pm - See Real Live Reindeer
4:30pm - 7:30pm - Pictures with Santa
7:00pm - 8:00pm - Lighted Boat Parade
8:00pm - Fireworks