The Atlanta Hawks have announced their promotional schedule for the 2026-27 season, with several theme nights and giveaways planned at State Farm Arena.
This year’s schedule includes 15 special game nights, including the debut of Single AF Night and ’90s Night, along with the return of HBCU Night, Black Excellence Night, Ladies Night and the MLK Forever Game.
The Hawks will kick off the regular season at home on Saturday, Oct. 24, against the Houston Rockets. Fans at the game will receive a free black T-shirt.
Single AF Night is set for Thursday, Jan. 7, when the Hawks take on the Indiana Pacers. After hosting a Single AF Pregame Mixer last season, the Hawks are bringing the theme back for a full game night where singles can meet, mingle and watch the game.
The Hawks will honor Dr. Martin Luther King Jr. during the MLK Forever Game on Monday, Jan. 18, against the Philadelphia 76ers.
On Monday, Feb. 1, Black Excellence Night returns as the Hawks take on the Washington Wizards. The night will celebrate Black culture and community, and fans will receive a special T-shirt.
HBCU Night is back for its ninth year on Friday, Feb. 12, against the Phoenix Suns. The annual event celebrates the history, culture and impact of Historically Black Colleges and Universities.
The Hawks will also celebrate Women’s History Month with Ladies Night on Thursday, March 11, against the Brooklyn Nets.
One of the newest additions comes later in March. The Hawks will host their first ’90s Night on Monday, March 29, against the Minnesota Timberwolves. Fans can expect a night centered around the music, fashion and culture of the ’90s, with an exclusive giveaway for the first 5,000 people in attendance.
There are plenty of giveaways on the schedule too. Fans can pick up bobbleheads honoring Nickeil Alexander-Walker, Onyeka Okongwu, Jalen Johnson and Ted Turner at select games. The Hawks will also host three Kids Games with giveaways including Harry the Hawk slippers, a beanie and a drawstring bag.
The regular season home schedule wraps up Friday, April 9, against the Boston Celtics with True to Atlanta Night, celebrating Hawks fans and the city.
