Slutty Vegan’s Pinky Cole discusses her new book, ‘I Hope You Fail’

'Everything that you can think of, I went through it. But then on the other side of that, there's so much success'
Pinky Cole
Pinky Cole Photo credit Noam Galai/Getty Images

Baltimore native and influential restauranteur, Pinky Cole, joins The Big Tigger Morning Show on V-103 to discuss her all-new book, I Hope You Fail..., detailing some of the adversities she faced when starting out and still to this day in her current career.

LISTEN NOW: Pinky Cole discusses her new book 'I Hope You Fail...'

Aisha 'Pinky' Cole, owner of the Atlanta-based vegan burger chain Slutty Vegan and self-proclaimed "professional pregnant lady," was in studio with the crew this morning with eight weeks left to go before her "third and last" child arrives. "I make businesses and babies," Pinky laughs, although she admits "business is closed" on the latter after this pregnancy.

Her latest endeavor, this time as the author of I Hope You Fail: Ten Hater Statements Holding You Back from Getting Everything You Want, came about simply because she's "crazy," Pinky admits. "You know, my first book was called Eat Plants B****, so I realized there's an art to meeting people where they are," Cole says.

"I did the commencement speech for Clark Atlanta University last year -- shout out to CAU -- and that was my theme, 'I Hope You Fail,'" she explains. "I was talking about the fact that my father did 20 years in prison, my car got repoed, my business burned down, I lost my house, I damn near lost my mind, bad relationships -- everything that you can think of, I went through it. But then on the other side of that, there's so much success."

"I created a multimillion-dollar business called Slutty Vegan, my company is valued at $100 million, I became a wife, I had children when the doctor told me that I could not have kids," Pinky adds. "So, when we think about failure --failing is not failing at all, it's really finding the aspiration and the losses, and understanding how to navigate when those bad things happen."

"This book really is very personal for me because I've been through a lot," Pinky says. "I'm still a work in progress, and I wanted people to know that you can go through things and still be great on the other side but it's all about the mindset shift and reverse-engineering negativity. Because the power of the tongue is so real, and that's exactly what I've been doing."

Listen to the full conversation with Pinky Cole above.

Featured Image Photo Credit: Noam Galai/Getty Images