“Good goes around and you have to look at the bigger picture. If you have the ability to help someone else, it always comes back,” says David Marsden co-owner Advanced Embroidery and Screen Printing.
David and his brother Chris Marsden are one of many who have been impacted by the coronavirus pandemic. Like so many small business owners, the beginning of the year was off to a busy start and then sales stopped in March. David says the real challenge was coming up with a way to keep their staff and also help other small businesses in the same situation. While brainstorming ideas, He says one of their customers, inspired him with their Be Kind to Everyone campaign. That is when the duo came up with the Local Love Project. The inspired campaign keeps their staff employed and also donates back to local north Fulton restaurants and organizations. They sell locally branded tees for $25, donate $20 of each shirt back to the business and the remaining $5 covers the cost of their staff. Within the first two weeks, the Local Love Project sold 361 tees and donated more than $7,000 back to the community.
Since then, over 1,300 tees have been sold and more than 25,000 have been donated to more than 30 businesses in north Fulton. David says, “What started as a question of how we can keep our employees working has turned into a really rewarding experience as a company.”