After more than 25 years of living and working in Henry County, Georgia, entrepreneur Shauna Amoah is using her platform to elevate Black-owned businesses and strengthen community connections.
Amoah, founder and CEO of Amoah Enterprises, LLC, recently appeared on Waking Up With Dee on WAOK to discuss her latest initiative, the Black Friday Electronic Magazine Business Guide, a publication designed to spotlight Black-owned businesses and leaders throughout Henry County.
The magazine features a wide range of entrepreneurs and professionals, including elected officials, medical providers, restaurants, service businesses and community organizations. Amoah said the idea for the guide came after years of watching the county grow and recognizing the need for stronger visibility and connections among minority-owned businesses.
“And so I joined the Chamber of Commerce when I opened my business in 2020,” Amoah said. “I started to see a trend. It just increased month after month, day after day, week after week, minority businesses were opening.”
Amoah said the publication was created to highlight those businesses and help residents easily find services within their own community. The magazine’s launch edition features nearly 100 businesses across more than 10 categories, including doctors, lawyers, restaurants, schools and transportation providers.
By bringing businesses together in one guide, the magazine allows readers to discover services, connect with vendors and support local companies that may otherwise go unnoticed.
Amoah said her goal is not to exclude other communities but to intentionally uplift Black entrepreneurs and ensure they have access to the visibility and opportunities needed to grow.
“Some people call it their black Bible,” Amoah said. “They don’t leave home without it.”
Beyond the magazine, Amoah continues to expand the work of Amoah Enterprises, a woman-owned business rooted in Henry County that focuses on marketing strategy, business consulting and community engagement. She also manages networking platforms and hosts events designed to connect business owners and encourage collaboration.
Her mission, she said, is simple: bridge the gap between opportunity and access.
“After more than 25 years living, serving, and building relationships in this community, I saw firsthand how many incredible business owners needed stronger connections, clearer visibility, and real access to opportunity,” Amoah said.
Amoah said the success of the magazine has already sparked conversations about expanding the concept into other counties and creating future editions that focus on specific industries and community needs.
For her, the work is ultimately about building a stronger ecosystem for entrepreneurs and ensuring that the businesses shaping the community receive the recognition they deserve.
To listen to the full interview, click the link above.