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Free Rent ATL Updates us on Finalist Chosen for 2024 Rent Giveaway

Daniel Dorfman
Daniel Dorfman
Daniel Dorfman

In an effort to bring awareness to affordable housing, Roots Real Estate Investment Community, an Atlanta-based real estate impact investment fund, has announced a groundbreaking initiative called Free Rent ATL. This initiative aims to provide free rent for the entirety of 2024 to individuals in need within the Atlanta community. The program has already received over 3000 nominations and 230,000 views on its promotional video, showcasing the immense need for affordable housing in the city.

Daniel Dorfman, Co-founder and CEO of Roots Investment Community, shared exciting updates on the Free Rent ATL initiative during an interview on The Rashad Richey Morning Show. Dorfman expressed enthusiasm about the overwhelming response from Atlanta residents and the community's support in raising awareness and funds for the cause.


During the interview, Mr. Dorfman explained that the initiative aims to assist not only the three residents who have already been selected for free rent but also the additional 13 individuals who have equally compelling stories of need. The initiative has now shifted its focus to encouraging people to visit their website, freerentatl.com, and listen to the stories of these individuals. Mr. Dorfman emphasized the goal of raising more money to extend the assistance to as many people as possible.

Roots Investment Community is an impact real estate fund that aims to deliver returns for both residents and investors. Unlike traditional models, Roots operates on a partnership basis, where partners live in the buildings and have the opportunity to build wealth while they rent. This unique approach creates a cohesive community of individuals invested in each other's success.

The Free Rent ATL campaign seeks to shed light on the wealth gap and lack of upward mobility in the Atlanta community. Atlanta has been ranked almost last in upward mobility among the top 10 metro areas in the United States. Mr. Dorfman and his team are determined to change this narrative by raising awareness and providing opportunities for Atlanta residents to build wealth through real estate.

The campaign has faced its fair share of challenges, as Mr. Dorfman mentioned during the interview. With a small team working tirelessly to read through thousands of nominations and select deserving individuals, the success of the campaign is a testament to their dedication. The support received from the Atlanta community, including appearances on platforms such as News and Talk 1380 WAOK and V103, has also played a crucial role in overcoming these challenges.

To support the Free Rent ATL initiative, individuals are encouraged to visit freerentatl.com and learn more about the stories of those in need. Dorfman reminds everyone to be kind and understanding, as everyone has a story that deserves compassion and empathy. Additionally, following the initiative on Instagram allows individuals to stay up to date with the progress of the campaign and be part of the Roots community.

Dr. Rashad Richey, host of the award-winning 'Rashad Richey Morning Show' on News & Talk 1380 – WAOK/V-103FM (HD3) (Weekdays 7am -10am), and the 'Dr. Rashad Richey Review' on SiriusXM's Urban View (Sundays at 1pm and 9pm), was voted 'Best Talk Radio Personality in Atlanta' by readers of the Atlanta Journal-Constitution and named 'Most Trusted Voice in Atlanta' by the Atlanta Business Journal, making him the first African-American to receive these distinctions.

The intelligent and fearless television news anchor for the opinion news show, 'Indisputable with Dr. Rashad Richey' on the TYT Network, which was named 'fastest growing TV news show in America', and Political Commentator for The People's Station V-103 FM, America's largest urban station, also serves as President of Rolling Out, the largest free-print urban publication in the country. This multimedia powerhouse with over 3-million combined subscribers/followers on Facebook Watch, YouTube, Podcasts, and Twitch combined, is a noted multidisciplinary academic scholar and university professor/lecturer and an Emmy-nominated television Political Analyst for CBS News Atlanta. 

Believing in the power of knowledge and education, Dr. Richey holds several advanced degrees, making him one of the most academically credentialed individuals in American history according to America News Now. Completing doctoral research studies in federal policy reform from Clark Atlanta University, Dr. Richey also holds a PhD from the Business University of Costa Rica where his research and doctoral dissertation highlighted the nuances and intersectionality of politics, policy and religion. 

Being a student of leadership, Dr. Richey completed studies in Executive Leadership at Cornell University and was accepted into a specialty executive law program at Harvard University in International Finance: Policy, Regulation, and Transactions. Understanding the connectivity of culture and science, Dr. Richey earned his Master of Science in Neuroscience from the University of Pacific, where his master's thesis researched cognitive functionalities of brain entrainment. Dr. Richey also completed a Master of Science in Applied Physics and Quantum Mechanics from Universidad Empresarial, his master's thesis was adapted into a book titled, 'Ancient Egyptian Mastery of Quantum Physics, Vibratory Frequency, and Geometric Sciences: An Overview of Complex Scientific Applications in Ancient Cultures', which quickly became the #1 Physics, #1 Science, #1 History, and #1 Egyptian Genre b0ok on the Amazon platform. 

Recently, Dr. Richey completed his Juris Doctor (law degree) from Renaissance University after transferring from Birmingham School of Law, where he attended for 2 years. He accepted the position as Director of Global Legal Operations for the multinational law firm, The International Law Group of Human & Civil Rights Attorneys P.C., also known as The Fairness Firm, with offices in the USA, Canada, France, Spain, and Cape Town Africa.

As host of The Rashad Richey Morning Show, Dr. Richey has interviewed everyone from Vice-President Kamala Harris to TI, and always brings relevant information, the best on-air debates, and most insightful interviews in media. Tune in every weekday morning from 7am-10am on News and Talk 1380-WAOK, V-103FM (HD3), www.WAOK.com, or on the Audacy App.