Georgia just scored a major win for its economy as Stellantis announced a more than $41 million investment to build an advanced Mopar Parts Distribution Center (PDC) in Forsyth, located about 60 miles south of Atlanta. The nearly 422,000-square-foot facility will serve as a key hub for parts distribution across the Southeast, supporting Chrysler, Dodge, Jeep, Ram, Alfa Romeo, and FIAT brands.
While the project is expected to support around 90 UAW-represented jobs, the investment underscores the future of the automobile business—highly automated, technology-driven, and increasingly focused on efficiency.
A Step Toward the Future of Automotive Logistics
The new Georgia PDC will feature a state-of-the-art AutoStore automated storage and retrieval system. With 66 robots working in tandem to move parts from a grid of bins to processing stations, this next-generation setup promises faster order turnaround, improved inventory control, and reduced physical storage needs.
According to Darren Bradshaw, Senior Vice President of Mopar North America, the facility represents a “critical investment in Mopar’s long-term growth strategy” while providing employees with advanced tools to deliver exceptional service.
The facility will also incorporate sustainable building practices and energy-saving technologies, signaling Stellantis’ commitment to minimizing its environmental footprint while maximizing operational efficiency.
The Bigger Picture: Nearly Half a Billion Invested
The Forsyth project is part of Stellantis’ broader push to modernize its North American parts distribution network. Earlier this year, the company opened a $64 million facility in East Fishkill, New York, and in July, it announced a massive $388 million “Mopar Megahub” in Metro Detroit. In total, Stellantis has invested nearly $500 million in new distribution centers across the U.S.
Tariffs, Jobs, and the American-Made Debate
As I’ve often said on my radio show, this is the future of the auto industry—investments that lean heavily on automation. It’s worth noting that while the $41 million investment in Georgia is substantial, the number of jobs it creates—about 90—may feel modest compared to the scale of the project.
This is the balancing act we’re watching unfold: America’s auto sector is being reshaped by tariffs, automation, and a renewed push for domestic investment. The Trump administration’s tariffs set the stage for automakers to re-evaluate their supply chains and reinvest in U.S. operations. The question is whether these moves will result in meaningful, long-term employment growth for American workers—or if technology will outpace traditional job creation.
Good News for Georgia, Optimism for the Future
Still, for Georgia, this is welcome news. A globally recognized automaker has chosen to expand its footprint here, boosting local economies and reinforcing the state’s growing importance in the automotive industry. Forsyth will now play a pivotal role in servicing dealerships and customers across the Southeast, ensuring that parts move faster, more efficiently, and with less downtime for drivers.
Only time will tell how much impact investments like this will have on long-term employment in America’s automotive industry. But one thing is clear: this marks a step in the right direction—and a big win for Georgia’s economy.