CHICAGO (WBBM NEWSRADIO) – The city of Chicago has launched a new ad campaign titled “Chicago Not in Chicago” created to increase tourism.
Mayor Lori Lightfoot’s office said it “aims to change the brand perception of Chicago, bolster resident pride, and attract new residents, businesses, and tourists.”
Lightfoot said, in a statement, "Chicago is truly a trailblazing city of firsts. We were the first city to ever have a skyscraper, we're home to house and blues music, and even the first cell phone was created here."
The campaign included newspaper and magazine ads and video content.
The first episode shows a tour of Manhattan.
“Many of the most iconic New York buildings were built by Chicago architecture firms, like the Flatiron Building and One World Tower,” Michael Fassnacht, the city’s chief marketing officer and president and CEO of World Business Chicago. “Also, New Yorkers always have a cup of coffee in their hands, thanks to Chicago where the coffeemaker was created in 1930.”
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