In what could be one of the stranger sides of consumerism, a new ad for a fish on the wall, dubbed the “Trumpy Trout,” that resembles and speaks like former President Donald Trump, is airing on the network NewsMax.
“Trumpy Trout: Making Fishing Great Again” is the slogan for the new wall decoration, according to its website.
On the website for the Trumpy Trout, the item sells for $59.95 plus shipping and handling and features a fish hanging from a plaque that is supposed to resemble Trump, with blonde hair, pursed lips, and other features imitating Trump.
“Introducing Trumpy Trout™, the animatronic talking fish that brings fun with every speech! Mounted on your wall or displayed proudly on your desk, Trumpy Trout™ is sure to entertain with his high fidelity voice and unforgettable personality,” the description of the product says on its website.
Written on the plaque around the head of the Trumpy Trout is the slogan for the decoration, “Making Fishing Great Again,” along with white stars on a blue background.
The item also says several slogans, much like the hanging fish of old, including “I’m building a new pond, and the bass will pay for it,” and “I am the hugely, bigliest fish in the pond.”
While batteries aren’t included, the website boasts that the fish does have a “60-day money-back guarantee.”
There is also a number customers can call to order the fish, 1-800-775-2307, that answers with the Trump voice.
The ad for the collectible was posted on X by reporter Aaron Rupar and quickly went viral.
It also appears that the collectible has a pending patent application with the US Patent and Trademark Office.
It is not clear whether or not the fish is connected to the former president’s brand or his reelection campaign.
The terms and service page for the Trumpy Trout website says that it is owned by Top Dog Direct LLC, an "As Seen on TV" company.
Still, Trump has been known to go all in on merchandise, capitalizing on his MAGA brand through hats, shirts, koozies, and more, as well as launching a limited edition pair of sneakers and trading cards earlier this year.