WILLIAMSVILLE (WBEN - Brendan Keany) - On Thursday morning, the local organ and tissue donor service formerly known as Unyts, officially announced its re-branding to
ConnectLife and relocation to Williamsville.
This morning, Unyts is officially rebranding to ConnectLife and moving its headquarters to Williamsville.“We’ve evolved our brand to better tell the story of how we serve the community...”@NewsRadio930 pic.twitter.com/c1UVRRyfbS
— Brendan Keany (@BrendanKeany)
August 15, 2019 "What we do is not going to change," said CEO Mark Simon. "We just felt that name was better served for what we do here in Western New York. We are more than a name - we're a brand - and the services that we provide here to the community are extremely important."
The name 'Unyts" has been around since the late 1990's, and Simon explained that there wasn't anything inherently wrong with the name or brand - it was simply time to change things up in an effort to educate the community.
"As a transplant recipient, ConnectLife is more than just a name change but a true testament to my experience with organ donation and the mission that Unyts has worked so hard to achieve in the Buffalo community," said Sobieraski. "A part of me is someone else, and because of my donor, I am alive today."
