After an 18-month process, the Los Angeles Olympic Games organizing committee has finally unveiled the new logo for the 2028 LA Olympic games -- and it's designed to include everyone.
“LA defies a singular identity. There is not one way to represent Los Angeles,” said LA28 Chairperson Casey Wasserman. “Every neighborhood, every block, every person has their own unique identity and story of LA. The LA28 Games will showcase our community’s collective creativity and celebrate the diversity that makes us strong.”
Early in LA 28’s effort to design an emblem for the 2028 Olympic Games organizing committee officials and designers were confronted with the dilemma of representing a diverse city with a single logo.
Anchored with a bold and static L, 2, and 8, the LA28 emblem allows for an exceptional spectrum of stories with an interchanging dynamic 'A'.
“Los Angeles is an infinite canvas that represents millions of people and hundreds of languages,” said LA28 Chief Marketing Officer Amy Gleeson.“No one mark could ever express all that Los Angeles and the Games represent. The best way to showcase the LA28 Games is by asking the community to share in the creation.”
Designed to be a platform for creativity, self-expression and inclusion, the LA28 emblem represents a collection of voices, rather than a singular monument or landmark.
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