East Aurora, N.Y. (WBEN) - The Borderland Music Festival is preparing to make its seventh year the biggest yet.
The three-day festival held at Knox Farm State Park in East Aurora begins Friday, and this year's event is being packed with not just music, but local art, restaurants, and breweries too.
"It's about more than music," said Zach Keller, Marketing Director for Borderland. "We have over 50 craft vendors showing off their stuff, we bring in great local beer."
Of course the music is the big draw.
Seven years in, Keller said bringing artists with big followings to Borderland is getting easier.
"You put on a good quality show year-after-year and bands definitely notice that," Keller said. "It doesn't necessarily get easier, but I think we're doing a pretty good job."
And yes, Keller said there will be space and plenty of screens to catch the Bills game on Sunday afternoon. He said the Bills tailgate party has grown to be one of the big attractions of the weekend.
Single-day general admission passes are available at borderlandfestival.com