Buffalo, N.Y. (WBEN) - New Era is celebrating Josh Allen's MVP honor by placing posters on 500 city corners, and offering a special t-shirt to commemorate the award.
"Josh is easy to celebrate, and he didn't just win the MVP. We very much believe that he earned it," said Jesse Ladoue of New Era on Friday.
She says Allen has been a delight to work with in production over the years.
"He lights up the set when we're doing production. He brings such great energy. He really is Buffalo, and we're so proud to have been standing behind him for all these years," Ladoue said with WBEN.
Related
1,000 posters have gone up in the City of Buffalo so far, and can be found in locations like Allentown, Hertel Avenue, Downtown Buffalo, and Elmwood Village. "The Don" will also be splashed on digital billboards across Western New York, and featured on the front of the New Era Flagship on Delaware Avenue.
And that's not all, according to Ladoue.
"We have created a limited edition 'The Don' t-shirt. It's available in our flagship store downtown. It's only 500 units right now, so you have to get it and scoop it up really quickly," Ladoue noted.
A shirt runs at $36.99, and Ladoue says Allen has requested proceeds go to the Patricia Allen Fund at Oishei Children's Hospital. The New Era Cap Foundation has also agreed to match that contribution.
If the shirts sell out quickly, Ladoue says it's possible more could be made.