West Seneca, N.Y. (WBEN) - Rosina Food Products in West Seneca is taking some bold steps to ensure it is properly staffed by the time its $30 million meatball plant expansion is completed by early 2026.
Rosina is launching one of Buffalo’s largest and fastest hiring initiatives in recent history, as over the next 60 days, the company will hire 150 full-time associates, completing its broader effort to bring 200 new associates on board to support its meatball plant expansion, which started earlier this year.
"We have a magnificent sales force throughout the United States, Canada and internationally, and the opportunities they have brought to the organization have been just amazing. We really need to step up to the plate and meet that demand, and without this expansion, we would not be able to meet that demand," said Rosina CEO Russell Corigliano during a press event on Friday.
Rosina is the nation’s No. 1 frozen meatball and frozen pasta brand, and is doubling the size of its meatball production facility in West Seneca.
"This expansion will provide an additional 50 million pounds of meatball capacity," Corigliano noted. "The current facility, which is running right now, is producing about 50 million pounds annually, so this will be, what we refer to, as a 100 million-pound site."
The company’s 60-day hiring push is strategically timed to fuel this expansion and meet surging demand for Italian cuisine, reflecting both Rosina’s rapid momentum and leadership in the Italian Renaissance currently unfolding in American food culture.
Rosina’s rapid hiring campaign reflects the company’s six-decade legacy of bringing the spirit of Italy to American tables, while also strengthening Buffalo’s workforce and economy.
"Some places are slowing down production, some places are shutting down. Here at Rosina, we have unprecedented growth. So the opportunity for people to come in here, not just have a job but have a career, be able to grow with the company," said Tim Pitirri, plant manager at Rosina. "Anybody out there right now that's looking for a job really please check us out. A state-of-the-art facility being built behind you there, and Rosina continues to kind of be positioned to continue to grow, even beyond this."
Among the perks of working at Rosina Foods with their new expansion includes:
- Generous healthcare benefits and life insurance
- Paid vacation and sick leave
- Tuition reimbursement and 401(k) plan
- Leadership training through Rosina University
- Career advancement pathways and professional development
- A diverse, inclusive, family-first workplace (employees speak 16 languages)
"We have entry-level positions available, and then we're also looking for those who have experience in machine operator positions. But we do have all levels," said Christie Joseph, vice president of human resources. "If you go to our website at rosina.com/careers, you can see what's required for each position, but we have opportunities for entry-level up through experienced associates."
Candidates are encouraged to apply immediately on the company's website, or attend open interviews on Friday, October 10, from 12–4 p.m. at 170 French Road in Cheektowaga to take advantage of the 60-day hiring window.
"We're ready to make the push to get us ready to be in production by the end of the year," Joseph added. "We're looking forward to adding 150 new associates to our family, and we have a lot of great opportunities, great roles within our operations departments with our maintenance, we also have warehouse associate opportunities. We have machine operators, sanitation, QA, many opportunities, and we have the opportunity on shifts as well. We have three shifts, so we have schedules that will fit for anyone's family. And we have a wonderful, inclusive organization, and we hope we have individuals come and join our family."