If you've got a drawer full of old jeans taking up space in your dresser, it's time for a Target run.
Target is introducing its first chain-wide Denim Take Back Event just in time for back-to-school shopping.
From August 4-10, Target shoppers can recycle their used or outgrown denim of any brand in-store and receive a coupon code for 20% off a new denim apparel purchase.
"Our new Denim Take Back Event is an easy way for families to give their used denim a new life," Gena Fox, Target's senior vice president of merchandising for apparel and accessories, said in a statement. "With back-to-school and college shopping top of mind for families, we're offering this 20% off Target Circle deal to make it even more affordable for our guests to refresh their denim wardrobes, while also doing our part to reduce waste and keep used denim out of landfills."
How the Denim Take Back Event works
1. Bring up to five denim items, in any condition, to a Target store and drop them in the marked in-store boxes.
2. Receive a Target Circle promo code for 20% off all denim apparel, including Target-owned brands like Universal Thread, Wild Fable, Goodfellow & Co, Cat & Jack and national brands like Levi's.
3. Redeem the Target Circle offer between August 4-10.
Target says the take back event responds to growing consumer interest in products and programs that help reduce waste and furthers the retailer's commitment to creating and curating inclusive, sustainable brands and experiences. It allows consumers to give their old items a new life and keep used denim out of landfills, as materials from the denim will be recycled and repurposed by Target's partners.
The event builds on the success of Target's Car Seat Trade-in Program, which has recycled 2.6 million car seats and 39.7 million pounds of materials since 2016.