NEW YORK (WCBS 880) — New Yorkers and tourists will soon be able to ride a giant Ferris wheel at the Crossroads of the World, according to a report.
Concert producer AMPM Entertainment Concepts is temporarily installing an 11-story amusement ride in Times Square, on Broadway between West 47th and West 48th streets, CEO Vito Bruno told the New York Post.
The Ferris wheel, which secured the Times Square Alliance’s stamp of approval, will be up and running “by early next week," the outlet reported. It will offer rides for around 22 days.
A 12-minute ride will cost between $15 and $20, according to the outlet. Visitors will reportedly be able to purchase tickets and reserve a time slot online or at an on-site booth.
“The city needs something fun, happy and nostalgic that brings you back to your childhood,” Bruno told the outlet. “It’ll be the number one selfie spot in the world.”
The ride’s installation is part of an ongoing effort to draw foot traffic back to Times Square, Alliance president Tom Harris told the outlet.
“We want to give people that ‘wow’ moment to show them Times Square is back,” he said.