NEW YORK (WCBS 880) — Calling all witches, wizards and Muggles!
The official Harry Potter flagship store, located at 935 Broadway near the iconic Flatiron building, will open its doors on June 3.
The sprawling 21,000 square foot retail space that spans three floors features 15 themed areas with interactive elements and exclusive products.
Customers will be greeted by a massive 220 pound model of Albus Dumbledore's phoenix, Fawkes, lording over the store. It's one of many handcrafted props strewn about the store that helps bring the Wizarding World to life.
"The level of artistic detail and quality of the design inspired by the movies means Harry Potter New York will bring a completely new shopping experience to the city," said Sarah Roots, EVP Warner Bros. Worldwide Tours and Retail. "With over 1,000 Wizarding World props on display (including some authentic items which featured in the movies), the incredible theming, along with experiences such as photo opportunities and the fantastic range of products, there will be something special for every fan."
Fans can pose for a photo inside a London phone box as if transporting themselves into the Ministry of Magic or test out their favorite character's wand at an interactive wand table.
Two virtual reality experiences, including a magical tour of Hogwarts Castle and a wand battle against the Death Eaters in the skies over London, will open in the summer.
Fans can also get their hands on some Chocolate Frogs and Bertie Bott's Every Flavour Beans in an area inspired by the Hogsmeade sweet shop, Honeydukes.
Harry Potter New York will open with a virtual queueing system in place and the store will open at reduced capacity to ensure social distancing can be maintained. Face masks will be required inside the store.
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