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Dayton’s Market with over 100 local vendors returns to downtown Minneapolis starting Thursday

An expected 150,000 shoppers are set to make their way to the event which runs through December 28th

Inside the new Dayton's Project where vendors are setting up in advance of the opening of the holiday market.
Inside the new Dayton's Project where vendors are setting up in advance of the opening of the holiday market.
(Audacy / Taylor Rivera)

As the Dayton’s Market in Minneapolis returns to downtown, first time vendors are gearing up for the big crowds expected over the holiday season.

An expected 150,000 shoppers are set to make their way to the event and an array of holiday handmade gifts and food will be on display for shoppers. Bryant Williams is the founder and creator of Hardcore Peanut Butter Spread which will make it's debut at this year's market.


"You know, it brings back some nostalgia," says Williams. "So like, when you really think about like the Dayton family and kind of what they did for the city, coming back downtown and being able to see the lights, the different events and really just kind of walking around, seeing what every vendor has to showcase, kind of really gives some of that holiday spirit and joy. Peanut butter is a great gift. Pretty much everyone has someone in the family that loves peanut butter."

The fourth year of the event will feature over 100 local vendors including XoXocolati, a boutique chocolate brand making it's debut this year as well. Owner Tiffany Calderone says she's thrilled to have the chance to show off her custom chocolate bonbons.

"There's 20 flavors in the winter selection, they're all hand-painted with colored cocoa butter," says Calderone. "I'm preparing for crazy mayhem to start on November 14th. I've been walking through the market every night as people are setting up and the quality of products, the diversity of products, it's amazing."

The event's limited-edition Santa Bear will also be featured at the market this year and more details will be announced later this month.

The market will be open starting November 14th through December 28th. It's open Monday-Saturday from 10:00 a.m. to 6:00 p.m. and Sunday from 11:00 a.m. to 5:00 p.m. They are closed on Thanksgiving Day and Christmas Day.

Bryant Williams is the founder and creator of Hardcore Peanut Butter Spread.Bryant Williams is the founder and creator of Hardcore Peanut Butter Spread.(Audacy / Taylor Rivera)

XoXocolati, a boutique chocolate brand making itXoXocolati, a boutique chocolate brand making it's debut this year at the market.(Audacy / Taylor Rivera)

An expected 150,000 shoppers are set to make their way to the event which runs through December 28th