Local Target boycott leaders are turning up the pressure on the retailer ahead of the holidays.
Organizers are calling it one of the most successful boycotts in U.S. history and say they'll continue until Target reverses its anti-DEI stance.
CAIR executive director Jaylani Hussein asked consumers directly to not shop from Target during the holidays.
"This is the time to join this boycott, to show that in this country, when people organize, when people come together, the power of the people and the power of their money can decide what corporations are willing not to do and to do for us," says Hussein.
He emphasized that consumer's spending power is key to holding the corporation accountable for its actions and former alignment with the Trump administration who have rolled back many DEI policies across the federal government, and that was followed by a number of corporations including Target.
Organizers are specifically calling on consumers to redirect their spending to local businesses instead of the big-box retailer.
Movement leader Nekima Levy Armstrong says it's the most effective way for the community to leverage its economic power.
"As the shopping season is upon us, we are continuing to boycott Target corporation, and we are asking the public to continue to stand firm," says Armstrong. "This is one of the most successful boycotts in United States history."
She stressed that a successful holiday boycott would further validate their claim that they are responsible for Target's recent dip in Q3 profits. Target’s third-quarter profit tumbled as the retailer struggles to lure shoppers that are being pressed by stubbornly high inflation according to data the retailer released earlier this week.
The Minneapolis company said Wednesday that it expects its sales slump to extend through the critical holiday shopping season. The company also announced that it's planning to invest another billion dollars next year to remodel stores and build new ones, increasing the total cost for the makeover to $5 billion.