The days of the flip phone are long behind us, but not everyone may know that for one company made famous by the phone models.
It’s not just a phone company anymore, despite what consumers might think when they see the logo. So, in an effort to change its public image, Nokia has announced it is rebranding and redesigning its logo.
Nokia announced the change on Sunday, saying it wants its new logo to be a better reflection of it moving on from its days as a cellphone company.
The new logo will now feature five different shapes, which align and spell NOKIA, in a more modern and sleek design that no longer features the company’s iconic shade of blue, but instead several colors depending on the variation used.
While Nokia may have started as a phone company, it has since changed directions. In a press release, it shared that the brand “refreshing” comes as it looks to re-market itself for what it does today — mobile and cloud networking technology.
“We built on the heritage of the previous logo but made it feel more contemporary and digital to reflect our current identity,” CEO Pekka Lundmark wrote in the release.
The change in business for Nokia came after it sold its mobile phone business to Microsoft in 2014. The deal has since been called a failure for Microsoft as it resulted in the company taking an $8.4 billion write-down in 2015, CNN reported.
After the sale in 2014, Nokia shifted to focus on its other technologies, as it now makes revenue from its business-to-business sales. However, it did note in its press release that it was looking to expand into the enterprise market.
“To signal this ambition we are refreshing our brand to reflect who we are today – a B2B technology innovation leader,” Lundmark said. “This is Nokia, but not as the world has seen us before.”
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