The next time you buy from American Airlines it might be wine instead of a plane ticket.
The airline is launching a wine delivery service aimed at those who are stuck at home due to the pandemic.
“Flagship Cellars” has three different purchase models. You can choose a pre-selected box of mixed wines, build your own box, or buy a subscription that gets you three wines a month for $100. Single-bottle wine offerings range in price from about $13 to $40 with the most expensive offering being a $300 three-pack of champagne.
The airline has a dedicated wine team that reviews almost 2000 different bottles a year and is the only airline to deliver bottles from its onboard wine menu.
And American is incentivizing members of its loyalty program with two air miles per dollar spent on wine.
Per an email to CNN, American Airlines spokesperson cited the company's chief customer officer, Alison Taylor stating that the airline hopes the at-home wine program rakes in about $40,000 to $50,000 in sales.
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