Buffalo, N.Y. (WBEN/WGR) - Move over, Shark Girl. You're getting a new downtown competitor, when it comes to a photographic attraction.
In this case, it is a 110-foot tall version of Buffalo Bills star quarterback Josh Allen.
Just like in 2024, a 10-story Josh Allen ad for Gatorade is coming to the Northern side of the Statler, and will overlook Niagara Square in Downtown Buffalo.
And just like two years ago, the giant 110-foot tall by 120-foot wide Gatorade ad will be a major attraction for Bills fans, drawing many to line up - likely donning Allen's No. 17 jersey - and have their photo taken with the giant ad behind them.
"Niagara Square and the Statler is the right place for that," said Pete Burakowski, Buffalo Place Inc. executive director.
Two falls ago, the giant ad went up and fans began to immediately flock to Niagara Square. Burakowski thinks history will repeat itself.
"It is the type of thing that people use to show their pride in being from Buffalo, and being a Bills fan," Burakowski said.
If 2024 is a good example, fans will come from not only the immediate Buffalo Niagara region, but it will be a draw for out-of-towners, especially if they are headed to a Bills, or even a Buffalo Sabres game.
The ad should be in place within the next few weeks - or perhaps sooner - and will remain up throughout the regular National Football League season.
"Things like this are fun and special and do help bring people downtown," Burakowski said.
