DETROIT (WWJ) - We finally know what's in the "Top Secret" box that Roary the Lion teased earlier in the week and it isn't new Detroit Lions uniforms, helmets or contracts as sports fans speculated -- it's pop!
The Detroit Lions unveiled their new partnership with Reyes Coca-Cola Bottling (RCCB) to bring Coke products to Ford Field for the first time.
Officials said Coca-Cola beverages will be available at the stadium beginning April 22. The last time Coke refreshed Lions fans was over two decades ago when the team played at the Pontiac Silverdome.
“We are proud to partner with Reyes Coca-Cola Bottling to introduce Coca-Cola to Ford Field for the very first time,” said Detroit Lions Senior Vice President, Revenue Kelly Kozole. “Coca-Cola is an iconic brand, undoubtedly a fan-favorite, and it’s exciting to expand our beverage selections for guests at the stadium.”
In addition to Coca-Cola, fans will be able to choose between Coca-Cola Zero Sugar, Diet Coke, Sprite, Cherry Coke, Dr Pepper, smartwater (at select locations), and DASANI, the Official Water of the Detroit Lions.
The beverages will be available to guests at all Ford Field concession stands and Lions Loyal Marketplaces.
RCCB is a Midwest and West Coast bottler and distributor of Coke products that operates in nearly a dozen states, including Michigan. Locally, the company has facilities in Alpena, Caledonia, Flint, Grand Rapids, Highland Park, Kincheloe, Lansing, Traverse City, and Van Buren.
The company said it is proud to support the communities where it operates and considers serving Lions fans an "honor."
“The Lions have an incredibly enthusiastic fan base, so we are thrilled we can be a part of their total fan experience,” said Matt Barribeau, RCCB Michigan Market Unit President. “With solid roots in Detroit, it’s an honor for us to continue refreshing the local community alongside the entire Lions’ organization.”
According to a prepared statement by the Lions organization, fans will see the Gate A super column at Ford Field spotlighting the Coca-Cola brand and RCCB partnership along with other in-stadium signage.
Additionally, RCCB is slated to be a presenting partner of the new Detroit Lions player entrance to Ford Field starting in the upcoming 2023 season.