Apple's new store, The Grove, in Los Angeles, is set to open the Friday before Black Friday. In preparation for the holiday shopping season, the tech company released its Holiday Gift Guide for shoppers.
Originally opening in 2002, The Grove was a hot spot for the California-based tech company welcoming more than 27 million visitors in the past 19 years.
However, Apple's new store, opening on Nov. 19, will be twice the previous store's size.
In a news release, the company said it "will serve as an entirely reimagined destination for the LA community to discover Apple's products and services, shop, get support, and participate in free Today at Apple sessions."
Along with the opening of the new store, Apple also released its new Holiday Gift Guide, where customers will be able to personalize holiday cards.
Related
Some Apple stores remain closed due to a rise in COVID-19 cases regionally. However, the company's senior vice president of retail, Deirdre O'Brien, shared in the release that the company is ready to help make the holidays special, whether in person or online.
"Our teams can't wait to connect with customers to make this season special," O'Brien said. "Whether in stores or online, our Apple Specialists are ready to welcome customers, offer gift recommendations, and provide the support customers need throughout the holidays."
Apple's Holiday Gift Guide carries recommendations for customers looking for the right product depending on who they are buying it for.
Related
