The next time you reach for a can of chicken noodle soup when you're under the weather or tomato soup to complement your grilled cheese sandwich, you may notice something looks a little different.
For the first time in 50 years, Campbell's is redesigning the label on its condensed soup cans.
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Maintaining the famed red and white color blocking, the redesigned Campbell's label features several new elements — including a modernized logo scripture, which was based on founder Joseph Campbell's original signature.
Other changes include the word "soup" printed in a new font, along with a slanted 'O' that pays tribute to the letters from the first red and white label in 1898.
"We've been on a journey to reimagine this iconic brand and appeal to new generations of consumers who are cooking at home more than ever, while still honoring our rich history," Linda Lee, Campbell's Chief Marketing Officer, said in a statement.
The redesigned cans are currently rolling out to store shelves nationwide.
In celebration of the new label design, Campbell's is diving into the digital art world and dropping its first-ever Non-Fungible Token (NFT). A collection of 100 Campbell’s authenticated NFT art pieces titled "AmeriCANa -- SOPHIA CHANG X CAMPBELL'S" were created by celebrated street-style artist and illustrator, Sophia Chang. All proceeds from Campbell's NFTs will benefit Feeding America.