Juul has agreed to pay a total of $438 million over the next six to ten years as a settlement for its marketing of e-cigarette flavors to kids.
The state of Texas stands to grab $42.8 million from the settlement with the electronic cigarette company over vaping and marketing to children.
The Attorneys General of Texas, Connecticut, and Oregon launched this investigation two years ago.
In the settlement, Juul also has to put severe limits on its marketing and sales to children in the future.
Texas Attorney General Ken Paxton's office says Juul became the top player in the vaping industry through its ad campaigns, and they targeted teens with parties, social media posts, and free sampling.
“When I launched this investigation over two years ago, my goal was to make sure JUUL was held liable for any wrongdoing done in the past and ensure that they change direction to fully comply with the law going forward. This settlement helps accomplish both of those priorities,” said Attorney General Paxton in a release. “My commitment to protecting consumers from deceptive business practices is unwavering, and any company that misleads Texans, especially our youth, will be held accountable for their actions.”
The investigation further revealed that JUUL’s early packaging was misleading because it did not clearly disclose that the product contained nicotine and, further, implied that its products contained a lower concentration of nicotine.
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