Can one basketball player ignite an entire city? Not just his from his great play, but by creating more business and bringing national attention to New Orleans? A couple of local business leaders say with the addition of Zion Williamson to the New Orleans Pelicans, he could do all of those things, and more.
Civic and business leader Greg Rusovich compares it what happened to Cleveland when LeBron James came to that town.
Kabacoff says this could generate more national attention, which in turn not only sells out the Smoothie King Center but bars and restaurants all over New Orleans.