When WWL Radio was created by Loyola University of New Orleans in 1922, it was a vehicle for promotion of the university and to solicit donations, but Loyola would part ways with the radio station in 1996, selling both WWL Radio and WWL-TV to Sinclair Broadcast Group of Baltimore, Md.
Just three years later, the TV and radio sides of WWL would be split for good, with WWL Radio being acquired Entercom Communications out of Pennsylvania.
One corporate name change later, WWL is still a key piece in the portfolio owned by the company now known as Audacy, and Audacy CEO David Field stopped by the Newell Normand Show to reflect on the station’s 100 years of excellence, and why the station remains a big part of the Audacy nationwide family of stations.
“I’m a big fan of New Orleans. I always enjoy my time there. There’s not a more special city in America,” Field said. “But from a business standpoint, we’ve been big believers in the community there. We’ve made a big investment in New Orleans over the years, as I think our actions demonstrate. And it’s been a joy to be part of the community in such a meaningful way for almost 25 years.”
Field considers WWL to be “one of the top five radio stations in the United States.”
“For us, how do we continue to build from that?” Field said. “We continue to bring in outstanding personalities… and add that to the mix. We are also very much committed to building our lineup of podcasts… We want to be the place where people come to for the best personalities, the best music, the best sports, the best, truest news. We want to be the place people come to…. And we have to earn that every single day. It’s a competitive world.”
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