After taking some time off following his departure from the head coaching gig for the LSU Football Tigers, Ed Orgeron has re-emerged, ready for a new challenge as… the CEO of an activewear company?
That’s the conceit of a hilarious new ad for Rhoback, an activewear brand whose commercial features Coach O, a national champion while on the sidelines in Baton Rouge, as the new “interim CEO”.
Rhoback shared the ad on their account on the social media app X (formerly Twitter).
The spot features Rhoback co-founder Kristina Loftus discussing how they needed someone to run the company when she goes on maternity leave.
The ad then splices in scenes of Coach O coaching up and motivating the various departments, including sales staff and warehouse workers.
And he introduces a new slogan: “Geaux Rheauxback,” naturally.
You can see the full 90-second spot below: