
“Who said stuffed animals were just for the kids? Why should they get to have all the fun?”
Those are the questions posed on the website for the stuffed animal retailer Build-A-Bear’s website, and they lead into the announcement of the company’s first outwardly “adult” line of products.
“The Build-A-Bear stuffed animal gift collection has something for everyone — including stuffed animals for adults who are just kids at heart,” the site promo continues.
Dubbed the “After Dark” line, they are hidden on the website unless the user proclaims themselves to be 18 or older.
Of course, there’s nothing too “adult” about the lineup of romantic plushies. The available furry friends come holding accessories like roses or glasses of wine and are dressed in pajamas or boxer shorts emblazoned with hearts and slogans like “I love you” and “I want to take you out.”
You can browse the collection by clicking here.